Phenotype

Welcome to the Phenotype Network

We are award winning digital specialists and creative technologists
with a strategic way of working.

What we do

What we are thinking…


Two technologies that have us really excited

Actually these are not that new, and to be honest we are passed the wave of excitement that these technologies have brought but at the very least a few months. In actual fact as ever its not the invention but the use of that technology that is exciting – often this happens some time after the initial buzz, so here goes…

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I was intrigued by this article found as ever on LinkedIn. What intrigued me was not the content so much as the way the content was laid out – pre-packaged for our sharing generation. For example: If you steal knowledge, it will be with you until your last...

London is where it is at

There has been much press just recently, good and bad about London. The BBC Documentary Mind the Gap, though ridiculed on GoggleBox has been a very interesting and eye-opening documentary.

The Death of Social Sharing, Apparently

So here is an article from the rather great WallBlog, that is a little light on data, but is never-the-less thought provoking. I found interesting largely as I thought it would be about something completely different. Here is why…

Pinterest for Brands

A while back we posted about how we loved Pinterest and about how we use it as a tool for mood boards and research…

Raising your game

Gamification is one of the most popular, name-dropped buzzwords among marketeers today. There is no real mystery to it. We have all ‘gamified’ something in our lives. Simply put it is the use of game thinking and mechanics in non-game contexts to promote users to take...