Strategy is the core of what we do here. We believe that you cannot have good website design without knowing quite a bit about the underlying technology.
In the same way, you cannot design a good website without knowing the purpose of it — who will use the site, how, why and what do we want the user to do or get out of the experience.
Similarly, the ideas and designs we come up with for online campaigns, viral campaigns, games and sites are imbued with our implicit sense of strategy. The brief is always our priority, and the objectives therein.