Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.
A new Brand, identity and strategy for a fantastic product – A water filter like no other.
Digital Brand Review has evolved into something more automated, yet human. We call this BrandSum+ and we would like to introduce the concept.
A series of our own favourite logos from across the years.
How do we describe a brand, and make it into a repeatable pattern? A do-it-yourself guide This is the main issue we have had to come to grips with and evolve with time. We take each channel that we find – Facebook, Search results, Site, Mobile etc. – and then find a way to compare […]