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Data is the new sugar? People are the new data, surely?

05

Feb 2016

Data is the new sugar? People are the new data, surely?

In Brands Digital Brand Review By Sam Collett

Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.

Goody Water Branding

19

Jan 2016

Goody Water Branding

In Brands Design Planning By Sam Collett

A new Brand, identity and strategy for a fantastic product – A water filter like no other.

Introducing Brand+Sum

18

Dec 2015

Introducing Brand+Sum

Digital Brand Review has evolved into something more automated, yet human. We call this BrandSum+ and we would like to introduce the concept.

Logos + Marks

06

Sep 2015

Logos + Marks

In Brands Design By Sam Collett

A series of our own favourite logos from across the years.

What makes a brand?

02

Mar 2015

What makes a brand?

In Brands CX By Sam Collett

How do we describe a brand, and make it into a repeatable pattern? A do-it-yourself guide This is the main issue we have had to come to grips with and evolve with time. We take each channel that we find – Facebook, Search results, Site, Mobile etc. – and then find a way to compare […]