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The post list sort by: Digital Brand Review
BrandSum+ Beta Now Live

22

Mar 2016

BrandSum+ Beta Now Live

In BrandSum CX By Sam Collett

BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.

Data is the new sugar? People are the new data, surely?

05

Feb 2016

Data is the new sugar? People are the new data, surely?

In Brands Digital Brand Review By Sam Collett

Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.

Introducing Brand+Sum

18

Dec 2015

Introducing Brand+Sum

Digital Brand Review has evolved into something more automated, yet human. We call this BrandSum+ and we would like to introduce the concept.

Brand Research in an Exhibition

13

Dec 2015

Brand Research in an Exhibition

In Digital Brand Review By Sam Collett

Our research work on brands is one of the finalists in an exhibition.

Adapt2 Digital Engagement Map

21

Oct 2015

Adapt2 Digital Engagement Map

In CX Trends By Sam Collett

I have been privileged to be shown in person the Adapt2 DEM or Digital Engagement Map. I cannot emphasise how blown away I am by the progress made and how useful it would be.

Digital Brand Review goes Open Source

20

Aug 2015

Digital Brand Review goes Open Source

The Digital Brand Review is released under a creative commons licence.

Another Secret Client

19

Aug 2015

Another Secret Client

In CX Online Campaigns Portfolio By Sam Collett

This time for a well known UK Cinema chain. An interactive quiz based on summer blockbusters

True Story

27

Jul 2015

True Story

In Design Digital Brand Review Trends By Sam Collett

We here have been doing a lot of navel searching just lately. There are a number of reasons for this. Firstly we have finished a long-term job which has kept us busy for a few years. We learned a lot on this project but also needed the space for something new and to pursue DBR […]

DBR – A method for teaching?

28

Apr 2015

DBR – A method for teaching?

In Digital Brand Review Education By Sam Collett

As part of Sam’s teaching at the University of Worcester, and particular in his 1st Year Undergraduate Design Theory lesson, the methods used in the Digital Brand Review of defining and discussing a brand are starting to be used.

Digital Brand Review – Public Review – Ikea UK

09

Apr 2015

Digital Brand Review – Public Review – Ikea UK

Hello and welcome to the first of our public reviews. This week we are taking the ever popular and rather loved Ikea as our target.

Sales enablement – a new term?

30

Mar 2015

Sales enablement – a new term?

In CX Digital Brand Review By Sam Collett

Clients struggle with being objective when analyzing their processes.

What makes a brand?

02

Mar 2015

What makes a brand?

In Brands CX By Sam Collett

How do we describe a brand, and make it into a repeatable pattern? A do-it-yourself guide This is the main issue we have had to come to grips with and evolve with time. We take each channel that we find – Facebook, Search results, Site, Mobile etc. – and then find a way to compare […]

Two technologies that have us really excited

15

Jul 2014

Two technologies that have us really excited

In CX Trends By Sam Collett

We have passed the big wave of excitement that these technologies have brought these last few months. In actual fact as ever it’s not the invention but the use of that technology that is exciting – often this happens some time after the initial buzz, so here goes…

Introducing… The Digital Brand Review

11

Jul 2014

Introducing… The Digital Brand Review

In Digital Brand Review By Sam Collett

The truth of the matter is that we have been honing this one with a few select and friendly clients. Now we are happy (as are they) to get it out there.

Tweet this

25

Apr 2014

Tweet this

In Digital Brand Review Social Trends By Sam Collett

I was intrigued by this article found as ever on LinkedIn. What intrigued me was not the content so much as the way the content was laid out – pre-packaged for our sharing generation. For example: If you steal knowledge, it will be with you until your last breath. [Tweet this] Works perfectly for a […]

It’s all about content: Which may have more uses than you think

08

Apr 2014

It’s all about content: Which may have more uses than you think

In CX SEO Social By Sam Collett

One of our key recommendations when talking about a company’s online content is heavily supported by this rather good article supplied by The Wall, a source of many sensible articles.

Think usability not just aesthetics

25

Mar 2014

Think usability not just aesthetics

In CX Usability By Sam Collett

There is simply no point to having a beautifully designed website which is impossible for users to understand and find what they are looking for. The main definition of a ‘great website’ has shifted from pure aesthetics to usability, due in large part to changes in the browsing habits of internet users. Today, the aim […]

Web Design Trends 2014: Image-Centric Content Will Rule!

18

Mar 2014

Web Design Trends 2014: Image-Centric Content Will Rule!

In CX Trends By Sam Collett

We agree using imagery is a great way to attract people. Moreover, the right image can easily become viral thanks to sites like Buzzfeed and Pinterest. We love a great infographic, which combines images with a minimal amount of text to explain a topic and provide statistical information or data from research studies. Image centric […]