BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.
Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.
Digital Brand Review has evolved into something more automated, yet human. We call this BrandSum+ and we would like to introduce the concept.
Our research work on brands is one of the finalists in an exhibition.
I have been privileged to be shown in person the Adapt2 DEM or Digital Engagement Map. I cannot emphasise how blown away I am by the progress made and how useful it would be.
The Digital Brand Review is released under a creative commons licence.
This time for a well known UK Cinema chain. An interactive quiz based on summer blockbusters
We here have been doing a lot of navel searching just lately. There are a number of reasons for this. Firstly we have finished a long-term job which has kept us busy for a few years. We learned a lot on this project but also needed the space for something new and to pursue DBR […]
As part of Sam’s teaching at the University of Worcester, and particular in his 1st Year Undergraduate Design Theory lesson, the methods used in the Digital Brand Review of defining and discussing a brand are starting to be used.
Hello and welcome to the first of our public reviews. This week we are taking the ever popular and rather loved Ikea as our target.
Clients struggle with being objective when analyzing their processes.
How do we describe a brand, and make it into a repeatable pattern? A do-it-yourself guide This is the main issue we have had to come to grips with and evolve with time. We take each channel that we find – Facebook, Search results, Site, Mobile etc. – and then find a way to compare […]
We have passed the big wave of excitement that these technologies have brought these last few months. In actual fact as ever it’s not the invention but the use of that technology that is exciting – often this happens some time after the initial buzz, so here goes…
The truth of the matter is that we have been honing this one with a few select and friendly clients. Now we are happy (as are they) to get it out there.
I was intrigued by this article found as ever on LinkedIn. What intrigued me was not the content so much as the way the content was laid out – pre-packaged for our sharing generation. For example: If you steal knowledge, it will be with you until your last breath. [Tweet this] Works perfectly for a […]
One of our key recommendations when talking about a company’s online content is heavily supported by this rather good article supplied by The Wall, a source of many sensible articles.
There is simply no point to having a beautifully designed website which is impossible for users to understand and find what they are looking for. The main definition of a ‘great website’ has shifted from pure aesthetics to usability, due in large part to changes in the browsing habits of internet users. Today, the aim […]
We agree using imagery is a great way to attract people. Moreover, the right image can easily become viral thanks to sites like Buzzfeed and Pinterest. We love a great infographic, which combines images with a minimal amount of text to explain a topic and provide statistical information or data from research studies. Image centric […]