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BrandSum+ Beta Now Live

22

Mar 2016

BrandSum+ Beta Now Live

In BrandSum CX By Sam Collett

BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.

Introducing Brand+Sum

18

Dec 2015

Introducing Brand+Sum

Digital Brand Review has evolved into something more automated, yet human. We call this BrandSum+ and we would like to introduce the concept.

Adapt2 Digital Engagement Map

21

Oct 2015

Adapt2 Digital Engagement Map

In CX Trends By Sam Collett

I have been privileged to be shown in person the Adapt2 DEM or Digital Engagement Map. I cannot emphasise how blown away I am by the progress made and how useful it would be.

Another Secret Client

19

Aug 2015

Another Secret Client

In CX Online Campaigns Portfolio By Sam Collett

This time for a well known UK Cinema chain. An interactive quiz based on summer blockbusters

Sales enablement – a new term?

30

Mar 2015

Sales enablement – a new term?

In CX Digital Brand Review By Sam Collett

Clients struggle with being objective when analyzing their processes.

What makes a brand?

02

Mar 2015

What makes a brand?

In Brands CX By Sam Collett

How do we describe a brand, and make it into a repeatable pattern? A do-it-yourself guide This is the main issue we have had to come to grips with and evolve with time. We take each channel that we find – Facebook, Search results, Site, Mobile etc. – and then find a way to compare […]

Two technologies that have us really excited

15

Jul 2014

Two technologies that have us really excited

In CX Trends By Sam Collett

We have passed the big wave of excitement that these technologies have brought these last few months. In actual fact as ever it’s not the invention but the use of that technology that is exciting – often this happens some time after the initial buzz, so here goes…

It’s all about content: Which may have more uses than you think

08

Apr 2014

It’s all about content: Which may have more uses than you think

In CX SEO Social By Sam Collett

One of our key recommendations when talking about a company’s online content is heavily supported by this rather good article supplied by The Wall, a source of many sensible articles.

Think usability not just aesthetics

25

Mar 2014

Think usability not just aesthetics

In CX Usability By Sam Collett

There is simply no point to having a beautifully designed website which is impossible for users to understand and find what they are looking for. The main definition of a ‘great website’ has shifted from pure aesthetics to usability, due in large part to changes in the browsing habits of internet users. Today, the aim […]

Web Design Trends 2014: Image-Centric Content Will Rule!

18

Mar 2014

Web Design Trends 2014: Image-Centric Content Will Rule!

In CX Trends By Sam Collett

We agree using imagery is a great way to attract people. Moreover, the right image can easily become viral thanks to sites like Buzzfeed and Pinterest. We love a great infographic, which combines images with a minimal amount of text to explain a topic and provide statistical information or data from research studies. Image centric […]