The truth of the matter is that we have been honing this one with a few select and friendly clients. Now we are happy (as are they) to get it out there.
Whilst not wanting to repeat what is already described on the site (in our own house style of course), this is a marked difference to what we have been known for in the past. As part of the process of creation we have learned many things:
That we really enjoy and think we are good at making recommendations
That the review is what we want to be known for - thus meaning it becomes a finite proposition.
That our knowledge base puts us ahead of similar offerings (We can read code and design and decode strategy)
That we need less and less from clients in order to construct useful data