Website Design & Build
Overview of Website Design & Build
Whether it’s a solely Flash brochureware site, a dynamic web application or perhaps something inbetween, we have a really wide range of bespoke website builds, designs and ideas up our sleeve. Websites are the core of what we do here at Phenotype, though the variety is impressive.
Our clients range from other larger agencies who tap into our expertise to big brands who come straight to us. As with any agency, we also do projects for smaller companies who get the same human touch and results.
We live for the web. Most of all we live for making wonderful sites that work, look great and fit the brief. Our sites are built to comply with web standards (as every site these days should be), and where we can we use Open Source technology.
Another of our strengths is to take tired, messy and confused sites and make them right again — see our Website Upgrades…
Viral Games
Overview of Viral Games
Strangely for a small company, we have a great pedigree in the world of viral games, or advergames. Partly this is due to us all learning our trade by playing and coding games on ZX Spectrums, Ataris etc., but also due to our background working on some of the best viral games out there for big brands.
Have a play of some of favourite games, created for people such as Faber & Faber, Paramount Pictures and Sport England. We also create a lot of games for other agencies — which we can’t tell you about.
We know what makes games go viral, and more importantly how they spread virally. We will take you through the whole process, from ideas to game creation and then to launch and seeding.
Online Advertising
Overview of Online Advertising
Our award-winning team are well versed, and tremendously experienced when it comes to online campaigns. That’s everything from animated gif banners (a gently dying art) to interactive Flash adverts and other such rich media.
We have even created games within standard banners for MySpace.
As with all our work, we plan and develop both a strategy and the concepts behind our successful integrated campaigns.
E-mail Marketing
Overview of E-mail Marketing
One of the pods in the Phenotype Network is an e-mail specialist. We have our own bespoke e-mail deployment and eCRM software and server which we use to deliver campaigns, track users and keep users up to date.
More important even than this is the weight of experience and knowledge that we bring to the table in terms of e-mail strategy, design and technical clout.
Get in touch and we can show you what Phenotype can offer, plus tell you about the b2b work that we cannot tell you about here!
Website Upgrades
Overview of Website Upgrades
Websites invariably grow over time, often uncontrollably so. They also date. After a while, sites become unmanageable, un-navigable and often require a reworking of underlying content management technologies.
Phenotype are masters at reworking such unloved sites. We rework the site structure and navigation, redesign the user interface and help clients refactor or rewrite the existing content. We rebuild the site to be compliant with modern web standards and add an Open Source content management system so that clients can love and update their site again. Take a look at some past successes of old and new…
Offline & Mobile
Overview of Offline & Mobile
Linked with our offline branding work is some rather interesting CD-Rom, kiosk, video and mobile work we have created for big and small brands alike.
We are primarily a web company, but the skills needed for these projects we have in droves. We are usually chosen for such work as we are an agency to trust — especially with the more out-of-the-ordinary projects.
Strategy
Overview of Strategy
We firmly believe that all of our work has strategy as standard. So everything you see on this site has strategic thinking behind it — let’s just make that clear. We also believe that you need to think about the technology when you are designing, and that strategy + design + technology = great work.
We in the Phenotype Network are passionate about new web technologies and how brands should use them. Get in touch and let’s talk about some of our ideas. All we ask is that some biscuits and tea be provided!
Branding
Overview of Branding
The award-winning designers we have in our network do a fair bit of branding. Of course this means a logo, but also encompasses naming, brand strategy, tone of voice and even aural branding.
Much of our brand design work is part of a wider web project and thus web design, format and other related materials are all created together — as they should be.
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Social Networking
Overview of Social Networking
The web of today is a social animal; no serious online campaign can entirely ignore social networks, plus all the other Web 2.0 applications, traffic & chatter.
Dealing specifically with brands and their needs, we have created a number of ‘social apps’ for use on Facebook, MySpace and beyond. This includes a multiplayer game for Sport England that uses data from Facebook (so you can race your friends directly).
We have also been involved with the branding & user interface design for new social networking applications the iPlatform and SonikWorld.
We have also become known for our viral game design. Therefore clients have also used our expertise for non-gaming viral sites with elements of social networking, be it voting mechanisms, widgets or an entirely new profile-based social network. Browse the work in this category for more details…