Image slideshow
Logo Family
Key Logo
Got a bad poker face?
Old logos
Image slideshow navigation
Phenotype Network role:
This project was built by the Phenotype Core and Strategy team
Project overview
We were responsible for the rebrand of the company and the new logos to go with it. Thus iGlobalMedia became PartyGaming. One of the biggest consumer brands out there and one of the most memorable too. We consult with PartyGaming, for example when launching the Apple version of their application.
The logo family we created was to be less of a total rebrand but more of a tidy of what went before. So PartyPoker, being the biggest brand, became the master template for the sub brands, with a pretty radical cleanup. Thus iGlobalMedia became PartyGaming and the casino brand cam in line with the master brand and became PartyCasino.
Other projects for PartyGaming
Related projects
The Phenotype Core and Strategy team has also worked on these projects:
