Our Portfolio: E-mail Marketing

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The Cracker The Cracker
The Email The Email

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Client: Phenotype

Project: CrackerJokeOmatic

View the finished project

Phenotype Network role:

This project was built by the Phenotype Core and E-mail and CMS (Bespoke) and Illustration team

Project overview

Our christmas card this year was an email cracker idea, which was also a little bit viral. So we sent a christmas cracker, and you have to click the button on the email to see the answer. Our highest ever clickthrough email campaign.

Next year the jokes will be funnier we promise...