The site was designed by the wonderful boys at Duke, who also did the video shoot. We put it together with a mix of xml, flash, php and others.

The microsite links directly to Myla’s own Magento online store, via affiliate tracking. It also boasts a seamless non-flash site every bit as sexy as the flash.

Targeting confused men in the run up to Christmas, the viral is the first of two Myla campaigns. Watch this space come Valentines Day.