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Phenotype Network role:
This project was built by the Phenotype Core and Strategy team
Project overview
We were brought in by Easyodds to redefine their strategy, build, design and genetic makeup.
The first outward signs of this transformation are beginning to show. With a new site homepage (Designed by Leigh) and many subtle changes to the way the site works. Every change we make on the front end is measured against performance - every change thus far made has increased signups and therefore revenue.
We have also dramatically changed the makeup of the IT team - moving everyone into one office was part of this. Plus countless shakeups in the way that the organisation does things.
We continue to manage fairly major upgrades, along with myriads of smaller ones. Bit by bit we drag Easyodds into 2010!
Other projects for Easyodds
Related projects
The Phenotype Core and Strategy team has also worked on these projects:
