Client: Myla

Project: A Present from Myla

Phenotype Network role:

This project was built by the Phenotype Core and Adobe Flash and E-mail and Video Production team

Project overview

A beautiful, video based, interactive, viral for lingerie shop Myla.

Users are invited to choose a model, then answer a series of questions about their special lady. Then the site selects the perfect product.

The site was designed by the wonderful boys at Duke, who also did the video shoot. We put it together with a mix of xml, flash, php and others.

The microsite links directly to Myla's own Magento online store, via affiliate tracking. It also boasts a seamless non-flash site every bit as sexy as the flash.

Targeting confused men in the run up to Christmas, the viral is the first of two Myla campaigns. Watch this space come Valentines Day.

Other projects for Myla

  • Myla Valentines Viral

Related projects

The Phenotype Core and Adobe Flash and E-mail and Video Production team has also worked on these projects:

  • Myla Valentines Viral
  • Pantene Pro-V Aqua Light