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Phenotype Network role:
This project was built by the Phenotype Core and Strategy team
Project overview
We came up with the idea and marketed the Majestic 13 mini-campaign for Laurent Perrier, the rather swish Champagne marketers.
The premise was simple - sell more champagne and get invited along to a night of glamour and casinos. The party night prize coincided with GQ magazine's man of the year awards, as well as the launch of the Ocean's 13 film. Great fun was had by all.
Related projects
The Phenotype Core and Strategy team has also worked on these projects:
