Phenotype Network role:
This project was built by the Phenotype Core and Adobe Flash and Illustration and Backend and Server and Video Production team
Project overview
Created with Duke, this is a really big campaign involving many stakeholders, the biggest of whom are Ford and Disney.
The minisite and game are all promoting a great competition where 250 families get a free trip and party to Disneyland Paris.
Every user has the chance to win four prize entries to the competition. One for signing up and the other three for playing levels in the driving game we created.