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Phenotype Network role:
This project was built by the Phenotype Core and Adobe Flash and CMS (Bespoke) and Strategy team
Project overview
Five have rebranded, and accordingly we pretty much rebuilt the entire five.tv site to accommodate this change. The site now boasts much more colour, Brightcove video players and is in shape to fit in to the new strategy of many linked sites rather than one size fits all.
An interesting client — Phenotype has been, temporarily, the sole agency working on the Channel Five website and looking after their existing content publishing platform. With numerous microsites, program sites and sub sites this has kept us pretty busy. The grand plan has been for five.tv to be split into a network of sites for various channels using a roster of agencies rather than just one. Of course Phenotype is part of that roster.
Latest projects include the relaunch of the Five Life channel as Fiver, and lots of Milkshake updates.
