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Client: Hearst Magazines
Project: Pantene Pro-V Aqua Light 'Make a Swisssh'
Phenotype Network role:
This project was built by the Phenotype Core and Adobe Flash and E-mail and CMS (Bespoke) and Strategy and Video Production team
Project overview
So here it is - our largest job to date and it is a peach. Pantene Pro-V Aqua Light 'Make-a-swisssh'. We were commissioned by The National Magazine Company to create this website.
The site we created forms the hub of a 5 month campaign. The idea is that users upload their hair swisssh to the site, and in doing so win great prizes. Promoted by Cat Deeley and a large TV campaign - plus other viral pushes to come later.
Make-a-swisssh pulls in all of our previous experience and all of our team into one massive project. The design is something we are especially proud of. Our flash games coding came to create the flash based site, which in turn hooks in to our custom built CMS. And the whole hub and site is social in its execution and strategy.
On top of this is our usual banner campaign and coming soon a game to live within the hub - all of which will drive traffic.
The campaign is run by those lovely ladies at Natmags, who also write the content for the site - with daily updates over 5 months, plus continual user uploads, the site will grow and grow.
