BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.
Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.
A new Brand, identity and strategy for a fantastic product – A water filter like no other.
A series of our own favourite logos from across the years.
The Digital Brand Review is released under a creative commons licence.
Clients struggle with being objective when analyzing their processes.
How do we describe a brand, and make it into a repeatable pattern? A do-it-yourself guide This is the main issue we have had to come to grips with and evolve with time. We take each channel that we find – Facebook, Search results, Site, Mobile etc. – and then find a way to compare […]