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BrandSum+ Beta Now Live

22

Mar 2016

BrandSum+ Beta Now Live

In BrandSum CX By Sam Collett

BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.

Data is the new sugar? People are the new data, surely?

05

Feb 2016

Data is the new sugar? People are the new data, surely?

In Brands Digital Brand Review By Sam Collett

Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.

Goody Water Branding

19

Jan 2016

Goody Water Branding

In Brands Design Planning By Sam Collett

A new Brand, identity and strategy for a fantastic product – A water filter like no other.

Logos + Marks

06

Sep 2015

Logos + Marks

In Brands Design By Sam Collett

A series of our own favourite logos from across the years.

Digital Brand Review goes Open Source

20

Aug 2015

Digital Brand Review goes Open Source

The Digital Brand Review is released under a creative commons licence.

Sales enablement – a new term?

30

Mar 2015

Sales enablement – a new term?

In CX Digital Brand Review By Sam Collett

Clients struggle with being objective when analyzing their processes.

What makes a brand?

02

Mar 2015

What makes a brand?

In Brands CX By Sam Collett

How do we describe a brand, and make it into a repeatable pattern? A do-it-yourself guide This is the main issue we have had to come to grips with and evolve with time. We take each channel that we find – Facebook, Search results, Site, Mobile etc. – and then find a way to compare […]