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Data is the new sugar? People are the new data, surely?

05

Feb 2016

Data is the new sugar? People are the new data, surely?

In Brands Digital Brand Review By Sam Collett

Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.

Goody Water Branding

19

Jan 2016

Goody Water Branding

In Brands Design Planning By Sam Collett

A new Brand, identity and strategy for a fantastic product – A water filter like no other.

Digital Brand Review goes Open Source

20

Aug 2015

Digital Brand Review goes Open Source

The Digital Brand Review is released under a creative commons licence.

Introducing… The Digital Brand Review

11

Jul 2014

Introducing… The Digital Brand Review

In Digital Brand Review By Sam Collett

The truth of the matter is that we have been honing this one with a few select and friendly clients. Now we are happy (as are they) to get it out there.

It’s all about content: Which may have more uses than you think

08

Apr 2014

It’s all about content: Which may have more uses than you think

In CX SEO Social By Sam Collett

One of our key recommendations when talking about a company’s online content is heavily supported by this rather good article supplied by The Wall, a source of many sensible articles.