Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.
A new Brand, identity and strategy for a fantastic product – A water filter like no other.
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The truth of the matter is that we have been honing this one with a few select and friendly clients. Now we are happy (as are they) to get it out there.
One of our key recommendations when talking about a company’s online content is heavily supported by this rather good article supplied by The Wall, a source of many sensible articles.