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BrandSum+ Beta Now Live

22

Mar 2016

BrandSum+ Beta Now Live

In BrandSum CX By Sam Collett

BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.

Brand Research in an Exhibition

13

Dec 2015

Brand Research in an Exhibition

In Digital Brand Review By Sam Collett

Our research work on brands is one of the finalists in an exhibition.

Adapt2 Digital Engagement Map

21

Oct 2015

Adapt2 Digital Engagement Map

In CX Trends By Sam Collett

I have been privileged to be shown in person the Adapt2 DEM or Digital Engagement Map. I cannot emphasise how blown away I am by the progress made and how useful it would be.

Digital Brand Review goes Open Source

20

Aug 2015

Digital Brand Review goes Open Source

The Digital Brand Review is released under a creative commons licence.

Digital Brand Review – Public Review – Ikea UK

09

Apr 2015

Digital Brand Review – Public Review – Ikea UK

Hello and welcome to the first of our public reviews. This week we are taking the ever popular and rather loved Ikea as our target.

Sales enablement – a new term?

30

Mar 2015

Sales enablement – a new term?

In CX Digital Brand Review By Sam Collett

Clients struggle with being objective when analyzing their processes.