BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.
The Digital Brand Review is released under a creative commons licence.
The truth of the matter is that we have been honing this one with a few select and friendly clients. Now we are happy (as are they) to get it out there.
Ethan McCarty, director of IBM strategy and communications labs (fancy), tells the Guardian how social should be.