BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.
Designed as a set of Top Trumps, with 52 famous and infamous scientists from history.
The truth of the matter is that we have been honing this one with a few select and friendly clients. Now we are happy (as are they) to get it out there.
There has been much press just recently, good and bad about London. The BBC Documentary Mind the Gap, though ridiculed on GoggleBox has been a very interesting and eye-opening documentary.
So begins the minor silly season news wise when everyone sums up the trends from last year…
Introducing the all new Phenotype brand & the reasoning behind the logo.