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BrandSum+ Beta Now Live

22

Mar 2016

BrandSum+ Beta Now Live

In BrandSum CX By Sam Collett

BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.

Data is the new sugar? People are the new data, surely?

05

Feb 2016

Data is the new sugar? People are the new data, surely?

In Brands Digital Brand Review By Sam Collett

Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.

Goody Water Branding

19

Jan 2016

Goody Water Branding

In Brands Design Planning By Sam Collett

A new Brand, identity and strategy for a fantastic product – A water filter like no other.

Adapt2 Digital Engagement Map

21

Oct 2015

Adapt2 Digital Engagement Map

In CX Trends By Sam Collett

I have been privileged to be shown in person the Adapt2 DEM or Digital Engagement Map. I cannot emphasise how blown away I am by the progress made and how useful it would be.

Logos + Marks

06

Sep 2015

Logos + Marks

In Brands Design By Sam Collett

A series of our own favourite logos from across the years.

03

Sep 2015

Introducing… The Digital Brand Review

11

Jul 2014

Introducing… The Digital Brand Review

In Digital Brand Review By Sam Collett

The truth of the matter is that we have been honing this one with a few select and friendly clients. Now we are happy (as are they) to get it out there.

It’s all about content: Which may have more uses than you think

08

Apr 2014

It’s all about content: Which may have more uses than you think

In CX SEO Social By Sam Collett

One of our key recommendations when talking about a company’s online content is heavily supported by this rather good article supplied by The Wall, a source of many sensible articles.

Good news – Social as a separate department is dead

13

Mar 2014

Good news – Social as a separate department is dead

In Social Trends By Sam Collett

Ethan McCarty, director of IBM strategy and communications labs (fancy), tells the Guardian how social should be.