BrandSum+ is a quick and simple method for seeing differences in how people think about a brand.
A unique, human-led approach requiring minimal input. Now in Beta.
Essentially the article argues that we marketers are hooked on gathering data, which is true, but that this has become the end goal in many cases. In other words, like sugar, we are all addicted.
A new Brand, identity and strategy for a fantastic product – A water filter like no other.
I have been privileged to be shown in person the Adapt2 DEM or Digital Engagement Map. I cannot emphasise how blown away I am by the progress made and how useful it would be.
A series of our own favourite logos from across the years.
The truth of the matter is that we have been honing this one with a few select and friendly clients. Now we are happy (as are they) to get it out there.
One of our key recommendations when talking about a company’s online content is heavily supported by this rather good article supplied by The Wall, a source of many sensible articles.
Ethan McCarty, director of IBM strategy and communications labs (fancy), tells the Guardian how social should be.