Thinking

New Site (Again)

Jul

16

2015

New Site (Again)

Things change pretty quickly on the web and we use our Phenotype site as a test ground for what we learn and see around us. So to celebrate our new domain name and also our current thinking, we have created our new site. We have also been formalising where our parts sit, so our specialisms […]

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DBR – A method for teaching?

Apr

28

2015

DBR – A method for teaching?

As part of Sam’s teaching at the University of Worcester, and particular in his 1st Year Undergraduate Design Theory lesson, the methods used in the Digital Brand Review of defining and discussing a brand are starting to be used.

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